About Us

Reveal Outdoors, Inc. is a Minnesota-based online retailer specializing in fishing tackle, ice fishing equipment, coolers, and outdoor gear. We help anglers and outdoor enthusiasts find the equipment they need to make the most of their time outside.

Here in Minnesota, the outdoors is part of everyday life—from early mornings on the lake to long days on the ice. Our selection reflects those seasons, with products for open-water fishing, ice fishing, boating, camping, and the adventures in between.

Whether you’re restocking your tackle box, upgrading your cooler, or preparing for your next ice fishing trip, our goal is to offer dependable gear, competitive prices, and helpful, personal service. We want you to feel comfortable asking questions and confident about what you’re buying.

Behind Reveal Outdoors is a small business that values every customer and every order. Your support helps us grow our selection and continue building a business focused on serving the outdoor community.

Thank you for choosing Reveal Outdoors. We look forward to helping you get ready for your next adventure.Reveal Outdoors, Inc.

Have a question about a product or your order? We're here to help. Contact us anytime.